There are many businesses that do not pay attention to online reviews. They either believe that online reviews are not quite important for them and their customers, or they just don’t want to pay attention to the handling of online reviews. Either way, they basically underestimate the power of online reviews.
You do not only need to encourage people to leave feedback about your brand and products but you also need to engage with those customers by initiating conversations based on their feedback. In this article, we are going to discuss the reasons you definitely need to pay attention to the online reviews about your business and products.
Majority of people read online reviews
According to a survey, 90% online viewers read online reviews. And 85% of them give importance to reviews as much as they give attention to personal recommendations. And the number of people who make purchases based on the reviews they read is increasing with every passing day. So, if you are not paying attention to using reviews in your marketing procedures, you are definitely missing out on something pretty big.
Effects on purchasing behavior
As mentioned above, 85% of the customers consider reviews as personal recommendations. It means that online reviews give those people a fair reason to select or reject any product for purchasing. If you sell tech items, you need to know that 70% of the people read online reviews before purchasing the tech items. Although the reviews do not matter much when the product is not quite delicate, people still read the reviews to get an idea about the product; and a percentage of those people distrust the brands with negative reviews.
People also read review sites
Amazon is the leading platform from the aspect of reviews. People like to read customer reviews on Amazon because Amazon has a roust system in place to handle the reviews. Other platforms include Google, Yelp and Facebook. If you have on-site review system in place, people are also going to read reviews there but most of the readers trust reviews on third-party websites more.
A very few people write reviews
While there are many people who read online reviews about the products and brands, a very few customers actually write the reviews. What’s quite unfortunate is that the customers are 3 times more likely to write negative reviews if they are not happy with the product.It means that if you are not successful in satisfying your customers, you are definitely going to get a lot of negative reviews. On the other hand, you are going to need to have a robust system in place to encourage your happy customers to write review for your brand.